iii) Descriptive titles
When doing shopping feeds, it is better to use descriptive titles as opposed to creative ones. This helps in catching the buyer who knows exactly what he/she is searching for.
When using comparative shopping engines to promote your products, the above tips will help you be more effective.
Conversion optimization is imperative to all eCommerce sites regardless of the industry. Over and above industry best practices, there are always a few tricks one can employ in order to position your clothing store as a front runner in the apparel market while boosting your store’s conversion.
Photos play a major role not only in displaying the design of an item but quality as well, where the product is worn, it is even more enticing and resonates with buyers more strongly giving that final push to their buying decision.
Many sites are immaculately designed, but the photos may not be all that high making conversion. But you can be sure to feel some results if you take the trouble to use quality high-resolution photos, with bright lighting on a professional background.
It is always a good idea to zoom in on a feature or aspect that the customer might want to see. Use of models or mannequins in different angles makes the presented item more appealing.
The objective is to help the customer have no hesitation as the product pictures have answered his/her questions. This question can be in respect to size, angles, and special features. This greatly influences a customer decision to buy.
Word of mouth is one of the most powerful marketing tools. Reviews are key as they help in building trust. Most customers tend to read them before they finally decide to purchase from your site.
Provide a platform where customers can share honest and open reviews of products they have bought from you. Better yet, ensure the platform allows them to display a picture of themselves in items bought from your store. This has enormous power to improve the traffic and conversion in your store